Sense and Sustainability

It’s not easy being green. Global warming is a leading topic in politics and in industry – and being able to offer green solutions may give you a distinct advantage over some of your competitors.

If you have decided to focus your messaging on environmental sustainability, you will no doubt include reference to ISO 14001 in all your communications, and extensively quote the results of various Life Cycle Analyses (LCAs) as well as the fact that both your processes and your end products have a high sustainability index.

Every one of your colleagues has access to your company’s new Environmental Positioning documentation, outlined in a superb publication that has cost much (renewable) energy to produce. And you have booked a slot in Green Week. So getting your carbon-neutral message across will be easy.

Or will it? Playing the green card is never easy. In a marketplace full of environmental messaging, it requires more than lip service to make your company stand out. So before you declare yourself to be in the green zone, ask yourself these questions:

- Do we have sufficient proof points to substantiate any claims we make?
- Is this proof open to misunderstanding, discussion and/or disagreement?
- What makes us truly different from other players in the market?
- Have explained it all clearly and convincingly?

With many years of industrial B2B experience at EMG we have supported a significant number of environmental and sustainability campaigns in plastics, chemicals, packaging and – more recently – alternative energy. We know how to formulate key messages, convince your company’s workforce (often your most critical audience) and ensure delivery where it matters most. We can help you communicate how you have gained independent recognition for your environmental efforts and support your drive to be seen as truly innovative and leading. After all, without a proper message you can talk until you are blue in the face, you’ll never be green.