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Recent News from our Clients:
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Eurocom Worldwide Expands Global PR Network with New Member Agency in Athens, Greece
read more...
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Recent News from EMG:
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White Paper B2B Communication 2.0
While the world is twittering away, how will marketing communications and media relations - as we know it - change? EMG published a white paper to provide an insight. read more...
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Choose from our portfolio of case studies
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EMG Easy access
“Our own journalists use the site’s archive to do research. EuropeanVoice.com has become an
unparalleled source of European news.”
Dennis Landsbert Noon, Publisher European Voice,
Economist Group
“The increase in new subscriptions is directly related to the search engine submissions and site optimisation.”
Joanna Southward, Circulation and Marketing European Voice, Economist Group
The Challenge
The weekly newspaper European Voice, based in Brussels, had a problem when the person who developed their website moved on to work for the parent organisation head-quarters in London. EMG online maintained the site, but indicated that the site structure, programming and design was outdated and in need of review. However, with over 8 volumes of weekly issues (15.000+ articles) archived, an external database management company and various subscription scenarios, this required a tailored approach.
The Solution
While the live site was kept up to date, EMGonline developed a new database structure to:
incorporate the existing archives
facilitate the interrelation of articles
sell and report new subscribers to the fulfilment house
import the updated subscriber database on a weekly basis
ease the administration of non-article content
administer and track banner ads
track user access and report abuse of shared usernames and passwords
Online marketing was conducted by keyword and description optimisation and by free and paid search engine submissions to enhance visibility and awareness.
A separate website was developed for EV50, the annual election and awards evening of the 50 Europeans of the Year top. This was developed in Flash, to increase attraction, while keeping in mind that little maintenance was to be
expected.
The Result
EuropeanVoice.com was relaunched successfully and immediately sparked an increase in trial subscriptions, especially when combined with the paid search engine listings, while the conversion rate to paid subscriptions has not
dropped. The banner ads statistics give the sales department the hard figures that were not available before. They prove that dedicated media such as European Voice score substantially higher click-through rates than broad,
consumer oriented media. The European Voice team can now add their own pages to the site, to promote the conferences and other events they organize. EV50 attracted 50.000+ visitors who cast 7.000+ votes last year, which adds
relevance to the event and increased visibility of both the event and the newspaper.
Also available as downloadable PDF (size: 355 kB)
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