EMG White Paper B2B Communication 2.0

Online social media are being used more and more, not just by youngsters and nerds, but also by professionals and specialists to maintain their social lives online. In fact, a growing number of active internet users is accessing social networking sites every day.

Initially a C2C platform, social networks have also become more interesting for B2B communication. Companies looking for ways to target specialist audiences are beginning to look for ways to reach out to them in the places where they spend their time - on online networking platforms.

Social media sites may be your greatest strategic asset for sharing knowledge with people in the industry, positioning your company as an expert in selected markets, attracting new customers and building brand awareness. They could potentially help you to establish more effective channels and drive business growth.

EMG White Paper B2B Communication 2.0

Those not familiar with some of the terminology may benefit from the background information section at the end of the document